commonground is a network of design professionals who believe in people-centred design. We work with organisations that want to make a difference, either finding practical new solutions to everyday problems or tackling complex issues in multi-stakeholders environments. We blend ux design, information architecture and service design, bringing together empathy, creativity and strategy. Bringing clarity and enable positive change is our mission.

Service analysis and redesign

Qualitative research, service mapping, stakeholder analysis, prototyping and solution delivery. We work to improve or innovate a service you currently offer.

Event design and facilitation

From Open Innovation Challenges to service jam and theme specific hackathons, we craft and deliver the innovation event that suit your needs.

Design coaching

Our way to reinvent consultancy, working closely to HR in order to reach long-lasting innovation: capacity building, design thinking and training on the job.

Our training

Service Design Courses

We have been organising Service Design short courses since 2011.

We started at Central Saint Martins in London and moved to Siracusa, Sicily in 2014 creating Service Design South, a new immersive learning experience.
Next edition will take place in Catania from 8 to 13 July 2019. Info & booking on


» 2015 edition
» 2016 edition
» 2017 edition
» 2018 edition

Design and Codesign training

We have a wide experience in delivering user-centred session and co-design training for corporates, digital agencies, consulting firms, public bodies and third sector organisations.

Choosing a bespoke course means that we can design and deliver a training experience crafted around your needs.

We cover Service Design, UX Design, Design Thinking, Usability, Information Architecture and communication strategies. We like exploring common grounds between different innovation approaches, from lean to agile, recognising synergies and differences, we aim for clarity. 

Get in touch

Basecamp in Bologna, Heart in Sicily, International experience.


Vincenzo Di Maria

Service Designer with international experience, design trainer, network catalyst, social innovator
Linkedin | Facebook

Claudia Busetto

Digital Service Designer with humanistic background, information architect and usability lover
Linkedin | Facebook

', length: 200, show_media: true, // Moderation function - if returns false, template will have class hidden //update_period: 5000, // When all the posts are collected and displayed - this function is evoked }); }); moment.locale(sfbap1_date_posted_lang); console.log(moment.locale(sfbap1_date_posted_lang)); }, 100);